Extraordinary experiences create extraordinary results.
Explore the books that show you how to design experiences that build trust, loyalty, and long-term revenue.
CustomHER Experience
The Importance of Tailoring Your Brand Experience to the Female Consumer
Although the female movement is interwoven into our social world and people preach “girl power,” brand experience expert Katie Mares has seen that this mindset hasn’t penetrated business branding or the experience businesses provide to women. Very few businesses focus on elevating “interaction” so that a brand experience includes a personal connection with the consumer and addresses their genuine interests and needs. This branding disconnect is a problem not only for female consumers but also for businesses that lose potential sales and women’s loyalty.
CustomHer Experience provides businesses with the insight, guidance, and tools to better understand the female consumer, transform the transactional service a woman currently receives into the alluring, interactional experience she craves, adjust their approach when interacting with customers, and ignite a spark in their teams and companies.
CustomHer Experience sends the clear message that true power comes when businesses focus on providing a brand and consumer experience that women—the world’s most influential consumers—can’t live without. When businesses start doing that—and doing it well—they can cultivate trust, build loyalty, earn referrals, and make top-line sales, and their female customers won’t want to go anywhere else. Katie Mares’s book is for anyone in business who wants to completely upend their industry.
5 Steps to a 5 Star Experience
Deliver a five star experience with five simple steps
In 5 Steps to a 5-Star Experience, international keynote speaker and customer experience expert Katie Mares shows you exactly how to transform everyday transactions into extraordinary connections. With humor, stories from the frontlines, and strategies you can use immediately, Katie proves that customer loyalty isn’t about price or product—it’s about how you make people feel.
Inside, you’ll discover how to:
- Use your words and tone to build instant trust.
- Turn names into connection superpowers
- Show genuine interest that makes customers feel valued.
- Anticipate needs and deliver the unforgettable “+1.”
- Recover with confidence when things go wrong—and win loyalty for life.
More Women More Money
Her Journey. Your Success.
More Women, More Money isn’t just a book—it’s a wake-up call, a rally cry, and a roadmap. Packed with bold insights, research, and storytelling, this book shows leaders how to stop overlooking women and start building workplaces that win.
Hiring more women isn’t just the right thing—it’s the smartest move you'll ever make for your business.
From boardroom to breakroom, More Women, More Money reveals how empowering women in the workplace fuels revenue, sparks innovation, and builds loyal teams and customers.
What you’ll discover:
- Why companies with more women make more money
- The hidden cost of keeping women out
- Real stories from businesses who got it right—and saw real results
- How to attract, retain, and promote female talent
- Why today’s female consumer is your power player
Want stats with your strategy?
- Women influence 85% of all purchases
- By 2028, they’ll control 75% of discretionary income
- Companies with women in leadership are 21% more profitable
- Diverse teams innovate more and stay longer
New Book Release: More Women, More Money Official Launch Date: May 1st 2026
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